April Pruitt
Director of Web Strategy
© 2023 All rights reserved.
Resume
Experience
2022 - Present
Jenius Bank (SMBC)
Storefront Experience Owner
- Strategic Leadership: Orchestrated the successful launch of Jenius Bank's public-facing website, securing top SERP position within 4 months. Established seamless collaboration with the social media team and content writers, resulting in 5,000+ monthly visitor sessions pre-product launch.
- Optimization Expertise: Led optimization efforts, aligning product and marketing targets for maximum impact. Managed vendor relationships, ensuring site improvements and adherence to legal and compliance standards.
- Agile Project Management: Managed product ownership within the Agile (SCRUM) framework, overseeing roadmap development and successful implementation while adhering to WCAG guidelines.
2021 - 2022
Simpler Trading
Analytics Lead
- Data Accuracy: Owned and managed tracking tags using Google Tag Manager and WordPress plugins, enhancing data accuracy and analysis. Conducted A/B testing and managed properties in Google Analytics, elevating analytic tracking for conversions and engagement.
- Strategic Guidance: Led the transition from GA3 to GA4, optimizing Facebook Tracking and enhancing SEO, resulting in improved conversion metrics and ad spend optimization.
- Collaboration: Facilitated seamless communication between marketing and IT, aligning systems and projects for enhanced data tracking. Provided strategic leadership, enhancing legal compliance, user journey, and overall data tracking effectiveness.
2018 - 2021
TIGI Haircare (Unilever)
Web Manager
- Global Strategy: Orchestrated global digital strategies, enhancing web presence and e-commerce user experience in 5+ markets through collaboration with international partners.
- Project Management: Led projects driving revenue in B2B and D2C affiliate channels, ensuring legal and accessibility compliance. Managed data analytics, reducing marketing costs by targeting stronger leads in multiple web-based platforms
2017 - 2018
The University of Texas at Dallas
Web Specialist
- Content Management: Managed web content for Jonsson School of Engineering and Computer Science, ensuring accessibility and SEO compliance. Elevated website quality assurance from 60% to 98%, surpassing industry standards.
- Efficiency: Implemented efficient service delivery processes, managing trouble tickets, and collaborating with cross-functional teams.
2015 - 2017
American Airlines
Associate Web Editor
- Engaging Content: Created engaging content on American Airlines webpages using various CMS programs and Adobe Suite. Ensured W3C accessibility compliance and DOD regulation alignment.
- Collaboration: Collaborated with developers, designers, video developers, and copywriters to produce compelling web and social media content.
Education
2014
The University of Texas at Dallas
BA Interdisciplinary Studies
Foundation in science with focus on business management and art & technology.
Graduated Cum Laude
2008
Dallas College
AAS Computer Programming, E-Commerce
Focus on scripting languages and animation on the web.
Skills
Digital Strategy
90%
Web Optimization
90%
Agile Project Management
70%
Content Strategy
80%
Cross-functional Leadership
80%
A/B Testing
75%
Knowledges
- Marketing
- Problem-Solving
- Social Media
- Digital Design
- Communication
- AI
- Google Analytics
- Google Tag Manager
- HTML/CSS
Certificates
Asana Ambassador
Asana
2029