April Pruitt

April Pruitt

Web Strategy Director
SEO Champion
Web Analytics Decryptor

About Me

What I Do

Digital Strategy

By analyzing market trends, consumer behavior, and data analytics, I develop comprehensive digital strategies tailored to the unique needs of each organization. I am adept at utilizing SEO, SEM, social media, and content marketing techniques to maximize online presence and engagement.

Web Optimization

I employ web optimization techniques to enhance user experiences and boost online visibility for organizations. By analyzing website performance, conducting A/B testing, and implementing SEO best practices, I ensure websites are user-friendly, load efficiently, and rank higher on search engines, ultimately driving increased traffic, engagement, and conversions.

Agile Project Management

I utilize Agile project management methodologies to foster collaboration, streamline workflows, and ensure adaptability in fast-paced digital environments. By breaking down projects into iterative sprints, facilitating cross-functional communication, and embracing feedback-driven iterations, I promote efficient delivery of high-quality digital initiatives, fostering a responsive and innovative team culture.

Data Analytics

I leverage data analytics to extract valuable insights and inform strategic decision-making. By analyzing user behavior, market trends, and campaign performance, I transform raw data into actionable intelligence, enabling organizations to make data-driven decisions, optimize digital strategies, and achieve measurable results.

Resume

Experience

2022 - Present
Jenius Bank (SMBC)

Storefront Experience Owner

  • Strategic Leadership: Orchestrated the successful launch of Jenius Bank's public-facing website, securing top SERP position within 4 months. Established seamless collaboration with the social media team and content writers, resulting in 5,000+ monthly visitor sessions pre-product launch.
  • Optimization Expertise: Led optimization efforts, aligning product and marketing targets for maximum impact. Managed vendor relationships, ensuring site improvements and adherence to legal and compliance standards.
  • Agile Project Management: Managed product ownership within the Agile (SCRUM) framework, overseeing roadmap development and successful implementation while adhering to WCAG guidelines.
2021 - 2022
Simpler Trading

Analytics Lead

  • Data Accuracy: Owned and managed tracking tags using Google Tag Manager and WordPress plugins, enhancing data accuracy and analysis. Conducted A/B testing and managed properties in Google Analytics, elevating analytic tracking for conversions and engagement.
  • Strategic Guidance: Led the transition from GA3 to GA4, optimizing Facebook Tracking and enhancing SEO, resulting in improved conversion metrics and ad spend optimization.
  • Collaboration: Facilitated seamless communication between marketing and IT, aligning systems and projects for enhanced data tracking. Provided strategic leadership, enhancing legal compliance, user journey, and overall data tracking effectiveness.
2018 - 2021
TIGI Haircare (Unilever)

Web Manager

  • Global Strategy: Orchestrated global digital strategies, enhancing web presence and e-commerce user experience in 5+ markets through collaboration with international partners.
  • Project Management: Led projects driving revenue in B2B and D2C affiliate channels, ensuring legal and accessibility compliance. Managed data analytics, reducing marketing costs by targeting stronger leads in multiple web-based platforms
2017 - 2018
The University of Texas at Dallas

Web Specialist

  • Content Management: Managed web content for Jonsson School of Engineering and Computer Science, ensuring accessibility and SEO compliance. Elevated website quality assurance from 60% to 98%, surpassing industry standards.
  • Efficiency: Implemented efficient service delivery processes, managing trouble tickets, and collaborating with cross-functional teams.
2015 - 2017
American Airlines

Associate Web Editor

  • Engaging Content: Created engaging content on American Airlines webpages using various CMS programs and Adobe Suite. Ensured W3C accessibility compliance and DOD regulation alignment.
  • Collaboration: Collaborated with developers, designers, video developers, and copywriters to produce compelling web and social media content.

Education

2014
The University of Texas at Dallas

BA Interdisciplinary Studies

Foundation in science with focus on business management and art & technology. 

Graduated Cum Laude

2008
Dallas College

AAS Computer Programming, E-Commerce

Focus on scripting languages and animation on the web.

Skills

Digital Strategy

90%

Web Optimization

90%

Agile Project Management

70%

Content Strategy

80%

Cross-functional Leadership

80%

A/B Testing

75%

Knowledges

  • Marketing
  • Problem-Solving
  • Social Media
  • Digital Design
  • Print
  • Communication
  • AI
  • Google Analytics
  • Google Tag Manager
  • HTML/CSS

Certificates

Visual Elements of User Interface Design

California Institute of the Arts
2020

Asana Ambassador

Asana
2029

Contact

Dallas

972-533-6512

april@aprilpruitt.com

Remote Professional

How Can I Help You?

Recent Comments